About the Speakers

EJ Arboleda


EJ is an IT manager by day and a Plants vs. Zombies addict by night. Oh and he blogs too. Through ManilaBlogs.com, EJ wants to help the Pinoy create and maintain his own blog. The Pinoy blogging community is a very friendly one and this is his contribution! He's also the main technical person behind the ManilaReviews, ManilaFitness, and ManilaBlogs.

Floyd Gumpal Buenavente


Floyd, also known as Mr. Brown SEO Philippines is a Philippine SEO/SEM Specialist that hails from Manila. He graduated from the University of the Philippines Cebu College.

Nonetheless he’s fond of literature and sports (particularly Judo and Brazilian Jiu-jitsu) if he’s not busy tinkering with other peoples minds and the internet, other than that he’d rather lay on the beach and listen to good music while sipping ice cold beer.

Mr. Brown SEO believes that the Philippines is on its way on becoming an SEO capital of the world, as such his vast experience with Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) is a clear manifestation of the growing demand for SEO in the world market.

He also loves to listen to music and write poetry (well sort-of) other than that he’d rather watch classic films on dvd than go clubbing.


Janette Toral


Janette is the author of Blogging from Home, DigitalFilipino.com E-Commerce Workshop E-Book co-author/editor of the Philippine Internet Review: 10 Years of Internet History (1994 - 2004), and DigitalFilipino: An E-Commerce Guide for the eFilipino.

She has published 14 research reports tackling Internet, e-commerce, online banking, IT manpower, outsourcing, mobile phone usage, IT adoption developments in the country.

She renders consulting work in the area of Internet marketing by designing and managing advertisement placements in blogs, social networks, social media, websites, and 3rd party advertising placement engines.

She owns two professional online communities, where knowledge sharing and business matching are usually conducted, the DigitalFilipino.com Club and Philippine Software Process Improvement Network.

She regularly conducts training on e-learning, e-mail marketing, Internet advertising, blogging, online payment, website marketing, e-commerce project planning, software process improvement, requirements management, and software project management. Janette Toral is a certified SCRUM Master.